Wednesday, April 11, 2018

Rajinikanth's 2.0 t-shirt on sale but Indian movie makers are yet to ace the merchandise market

However, India's licensing and merchandising (L&M) industry is still at a nascent stage and accounts for only 0.4 percent of the global industry, according to FICC-KPMG 2015 report. The industry is dominated by character and entertainment licensing which contributes an estimated 80 percent to India's ...
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