Sunday, February 25, 2018

Parle to hike prices, reduce quantity of biscuits in some packs as GST bites

A marginal price increase may be still acceptable by masses compared to a size and quantity reduction as people know there will be a gradual price increase in everything,” said Sreedhar Prasad, partner and head of consumer markets at KPMG. The bulk of Parle's business is, indeed, no longer in the ...
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