Sunday, December 3, 2017

Digital ad spends still nascent in India as newspapers dominate the space

Shining light on digital advertisement spends, a KPMG report in October this year said it was expected to grow to Rs 29,450 crore in 2021 from Rs 7,690 ... to grow at a 40% compound annual growth rate (CAGR) by 2021 to reach Rs 7,440 crore from Rs 1,380 crore in 2016, according to the KPMG report.
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