Thursday, January 4, 2018

Not lost in translation: Start-ups go regional to speak consumers' language

According to a KPMG-Google study, he said, by 2021 an expected 201 million Hindi users — 38 per cent of the Indian internet user base — will be online. The growth of any website or app will be possible only if they are able to expand and increase their audience beyond English-speaking netizens who ...
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