Friday, January 5, 2018

Britannia plans price cut for super-premium biscuits

This could open up a new set of customers who are currently treating biscuits as one option for a tea-time snack or a children's snack,” said Sreedhar Prasad, partner at KPMG in India. Indeed, Britannia's plan to lower prices is partly based on the company's previous success in launching smaller packs, ...
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